Communication is Key
If you have yet to use email marketing as a way to communicate to both your current customers and prospective clients, you are missing out on a great form of correspondence! Email is fast, low-cost and easy to implement into your current marketing strategy. It is for these reasons that email marketing is becoming continually more popular with companies of all sizes from any industry. There are many tangible benefits to using this form of communication that you can easily measure to personally judge its success in your business.
Many studies that have been conducted in sales, say that the average consumer needs to hear about a product seven times before they will buy it. That is quite a bit of repetition! With email marketing, you can easily create campaigns with an auto-responder email that consists of a series of emails on a single subject matter. The repetitive messages are not identical and can be set up to be sent out every couple of days, acting as an unobtrusive reminder to your customers of what you offer. Sales pitches are not the only things that can be sent via email. You can assist the speed of your company’s brand recognition by sending informative newsletters, coupons, announcements and other valuable messages your customers could benefit from.
A satisfied customer will become a repeating customer. Also, they will be more likely to refer friends and family to you, generating even more business. By keeping your customers informed with email marketing, they feel singled out and important, like they are receiving an exclusive announcement of an upcoming sale, just for them. Not only can you communicate with them but they can give you feedback. A simple follow-up email will encourage them to share their level of satisfaction in your product. Such two-way communication is accomplished in no easier way than this.
Many times, a customer will research a product online and then still make the final purchase from a local store. Nearly two-thirds of avid internet users do exactly this. Email marketing allows you to keep in touch with your local customers in a way they respond well to. Creating an online awareness for your customers will bring more visitors to your physical store’s doors. If you are consistent in your efforts, you may quickly find that email marketing is more effective than the other forms of marketing you are currently implementing for your company.